Wednesday, November 11, 2009
Giggling on the Social Network With My Strawberry, Tongue in Cheek
This could also be considered twitting, skooching, inkling or any of a remarkably long list of silly "noun-verbs" that seem to appear without warning or reason, or even any particular need. We are being urged to 'connect' with each other whether we really want to or not because somebody out there thinks this is good for us and evidently we should be grateful and get busy.
Well, I'm out. Please don't ask me to tweet, schmeet, or otherwise bother your pleasant day. If I want to socialize I'll walk across the street and say hi. Or I'll call you. Or visit you with any number of other archaic social contact methods like writing a letter. Who wrote this script anyway?
The more observant reader will notice that blogging is a form of social networking and that I appear to be contradicting myself, however this is not technically so. You see, true networking is two-way communication. You write something and get an answer from somebody, somewhere. Letters sent in the blind so to speak; you don't address a particular person.
This blog is like that but with a singular exception. Nobody ever writes back in the form of comments and thus I am not social networking here and am free to make fun.
We go to real estate classes all the time in order to stay up with current developments and a recurring theme in all these classes is to get onboard the social networking train if you want to be successful. Tweet. Zing. Bleep. Whatever. Try to be "social" in the hopes that somebody out there with nothing else to fill their day will connect with you and buy a home.
Please.
Doing real estate for us anyway doesn't work like that. How people find you on the web means you need a website, sure. But once they connect with us we go to the hands-on mode right away. I'm a big believer in good first impressions when I meet someone....eye contact, firm shake, listening a lot. Chirping on the internet just doesn't come close to doing this.
Whoa the marketing gurus say, DID YOU KNOW THAT 87% OF ALL BUYERS SEARCH THE INTERNET FIRST ? ? Well, okay. That's fine. What's that got to do with frittering? WELL GOOD HEAVENS, YOU'RE NOT OUT THERE ! ! Uh huh, well I'm not convinced a buyer is surfing around for an agent. He or she is looking for a home. That's why most buyers call the listing agent first, the guy or gal who has that home advertised on the internet.
So we are fans of the tried and true Word Of Mouth method. Do a good job. Communicate with your clients. Treat everybody the way you would like to be treated. You can spend all the keyboard hours you want but nothing works as well as WOM.
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Bruce Batchelder, Editor
Bruce Batchelder, Editor
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